Our user centred
Design process

User- and brand-needs
in Balance
Our proven design process is focused on developing innovative and functional product design solutions of the highest standard. Through in-depth analysis and years of experience, we develop products that are equally focused on user needs and market needs. Our clearly structured approach to the task leads to individual and award-winning solutions. We have been developing successful products together with our customers for many years, step by step.
design process in detail
A structured road

Let's get
creative together.
Our design process equally addresses the needs of the brand and users. Our user-centred design techniques focus on the user early on in product development. We supplement this method with the individual integration of brand values and positioning. The comprehensive design process ensures high usability and long-term acceptance of a product. Similarly, we develop a design that integrates nightly into our customers' brand strategy.
Our team of professional creatives will be happy to work with you. Our individual process, tailored to your needs, accompanies you from the idea to series production.
For each phase
Available modules
Planning
- Kick Off Workshop (Briefing)
- Creative workshop
- Scheduling and offer preparation
Analysis
- Market analysis / competitor analysis
- User inquiry inclusive post processing / documentation
- Workflow-analysis / ergonomic study
- Environment-analysis
- Develop user profiles / usage profiles
- Research (specific topics)
- Trend analysis (formal, social, technological)
Conception
- Create mood-boards
- Develop user cases
- Storytelling
- Ideation / Brainstorming (Principal solutions, single solutions)
- Work out configuration concepts
- Product strategie (Facelift, Upgrade, etc.)
- Interaction design
- Manufacturing processes (consultation)
Design development
- Develop / refine design concepts
- Mock-up
- Produce volume model / proportion model
- Ergonomic model
- Develop service concepts
- Segmentation concepts
- User-Interface-Design
- Design model
Evaluation
- Focus group interview
- Usability-check
- Acceptance test
- Evaluation and documentation
Design Implementation
- Design detailing
- Create product graphic
- Design model / prototype
- Artwork
- Prototype sampling
- Design specification and documentation
- Photorealistic renderings
- Product visualization
- Poster design (for participate in design awards)
- Packaging design
- 3D Product animation
Best of both worlds
Innovative and Functional
