In the implementation phase of the resulting ideas, it was clear that a functioning design using present-day technology would be possible to develop, but in time could be solved. Perhaps once again reinventing the wheel.
The end result itself is not intended to overly futuristic. Instead, the primary focus was to create a formal aesthetic study with a couple of interesting new aspects and approaches to the typical field of medical technology, as this is something with which we are familiar.
The design was formally aligned to the ultrasound machineXS to reflect our own style within the Design Studies. The Corporate Industrial Design (CID) is something that is important to many of our customers and is often highlighted within the design briefings and something we specialise in within the medical industry.